O’Guinn/Allen/Semenik’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today’s fast-paced, exhilarating world of advertising — demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today’s most contemporary ads and exhibits. The book’s content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results. Continue reading
The third edition of Operations and Supply Chain Management: The Core focuses on the important “core” concepts in the dynamic field of operations. Just as lava flows from the core of the earth, operations and supply chain management is the core of business. Material must flow through supply chain processes to create cash output and input. This new edition has an increased focus on supply chain analytics involving the analysis of data to better solve business problems. Continue reading
The excitement, challenges, and controversies of global marketing.
Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
One of the best marketing books ever. Information are super interesting and stright forward. i WOULD RECOMMENT IT TO ANY STUDENT OR PROFESSOR who is a international business major, or emphasis. Continue reading
Illustrating the key drivers in effective supply chain management.
Supply Chain Management illustrates the key drivers of good supply chain management in order to help readers understand what creates a competitive advantage.
The fifth edition continues to increase the focus on global supply chain.
This book is extremely thorough on the topics. It does a great job explaining current events and it also shows real companies and how they are creating their supply chains.
It is a great book for Supply chain practitioners. It has sufficient mathematical support to make it believable and realistic.
I only gave this kindle version of the book four stars because I was only able to use it on my iPad, or computer. Additionally, the Kindle version I purchased is not compatible with the Windows 8 Kindle App. I had to download the Windows 7 version to my Windows 8 computer to access the book. This book does not work on the standard Kindle 3G with keyboard.
Product Details :
- Hardcover: 528 pages
- Publisher: Prentice Hall; 5 edition (February 5, 2012)
- Language: English
- ISBN-10: 0132743957
- ISBN-13: 978-0132743952
- Product Dimensions: 0.9 x 8 x 10 inches
Delivering what we’ve come to expect from this author team, McShane/Von Glinow 6e helps everyone make sense of OB, and provides the conceptual tools to work more effectively in the workplace.
In their new Sixth Edition, McShane and Von Glinow continue the trailblazing innovations that made previous editions of Organizational Behavior recognized and adopted by the new generation of organizational behavior (OB) instructors. The McShane and Von Glinow text is acclaimed for:
• Readability, presentation of current knowledge
• Linking OB concepts and theories with reality
• Strong International/Global orientation
• Contemporary Theory Foundation (without the jargon)
• Active Learning and Critical Thinking Support
• Textbook’s philosophy-OB knowledge is for everyone, not just traditional managers. Continue reading