Monthly Archives: February 2014

Fundamental Accounting Principles, 20th Edition, John Wild

Fundamental Accounting Principles, 20th Edition

With 55 years of success in the principles of accounting market, Fundamental Accounting Principles, 20th edition by Wild, Shaw and Chiappetta has endured and adapted to changes in accounting, technology, and student learning styles. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design. Continue reading

In Fashion, 2nd Edition, Elaine Stone

In Fashion, 2nd Edition

This 2nd Edition of Elaine Stone’s best-selling text, In Fashion, offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, author Elaine Stone provides students with an overview of fashion, from its history, cyclical nature, and development to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally. Continue reading

Kleppner’s Advertising Procedure, 18th Edition, Ron Lane

Kleppner's Advertising Procedure, 18th Edition

An all-inclusive introduction to the exciting and dynamic world of advertising.

Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives.

 The eighteenth edition reflects how new media has changed advertising. Continue reading

Business Research Methods (with Qualtrics Printed Access Card), 9th Edition, William G. Zikmund

Business Research Methods (with Qualtrics Printed Access Card), 9th Edition

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Continue reading

Financial Statement Analysis, 11th Edition, K. R. Subramanyam

Financial Statement Analysis, 11th Edition

Financial Statement Analysis, 11e, emphasizes effective business analysis and decision making by analysts, investors, managers, and other stakeholders of the company. It continues to set the standard in showing students the keys to effective financial statement analysis. The textbook is set up in a three part framework which makes this textbook one of the best-selling books in the market. It begins with an overview (chapters 1-2), followed by accounting analysis (chapters 3-6) and then financial analysis (chapters 7-11 and a Comprehensive Case). The book presents a balanced view of analysis, including both equity and credit analysis, and both cash-based and earnings-based valuation models. The eleventh edition is aimed at accounting and finance classes, and the professional audience – as it shows the relevance of financial statement analysis to all business decision makers. The author:

  1. Uses numerous and timely “real world” examples and cases
  2. Draws heavily on actual excerpts from financial reports and footnotes
  3. Focuses on analysis and interpretation of financial reports and their footnotes
  4. Illustrates debt and equity valuation that uses results of financial statement analysis
  5. Applies a concise and succinct writing style to make the material accessible Continue reading