The 11th Edition of COLLEGE ACCOUNTING maintains its dedicated emphasis on the significance of the College Accounting course as true groundwork for students’ future classes, jobs, and careers. This market leading text builds student skills in the areas of accounting knowledge, technology, communication, ethics, and critical thinking, providing students the skills needed to be successful in life and work. With a focus on small business, College Accounting 11e, provides real-world context that keeps chapter content relevant and vital. You can now assign, grade, and assess your students’ progress quickly and easily with CengageNow for College Accounting, 11e. End-of-chapter materials are available online, and your students can test their mastery of new concepts via a personalized study plan. Continue reading
Continuing the legacy of this well-known text, authors Brady and Estes have fully updated and re-energized the content to accurately represent modern real estate practice in California today. Coverage of the SAFE Act and its impact on mortgage brokers has been added along with current information on homestead laws, buyer’s agency, senior community exceptions to fair housing laws, and much more. Each chapter includes learning objectives, preview, summary, highlighted important terms, practical applications and review questions to boost user comprehension and mastery of material. Designed entirely around the salesperson exam’s content, this book is easy-to understand, yet rigorous in its learning models to reinforce information necessary to pass the exam. The 150-question practice exam included is similar in format and content to the actual real estate salesperson exam with answers and test-taking hints. Continue reading
The 5th Edition of HEALTH ECONOMICS AND POLICY (WITH ECONOMIC APPLICATIONS) thoroughly demonstrates how economic principles apply to health care delivery and its policies. While you explore the changing nature of health care, as well as the social and political sides of issues, you will learn to analyze public policy from an economic perspective. Continue reading
Created through an extensive “student-tested, faculty-approved” review process with student and faculty input, PFIN3 is an engaging and accessible solution designed to accommodate the diverse lifestyles of today’s learners at a value-based price. PFIN3 continues to provide the personal finance content students need in a concise, approachable format that appeals to today’s busy learner. Shorter chapters, an inviting design, engaging visuals, and removable Chapter-in-Review cards work with numerous online student study tools to reinforce the book’s solid life-cycle approach to personal financial management. Students study financial plans, assets, credit, insurance, investment, and retirement as individuals and families progress through life. Numerous real-life examples and step-by-step learning features help ensure that students master course material and today’s critical financial tools and technology. This edition highlights the most recent current statistical information and laws regarding topics such as taxes, health care, credit, banking, and estate planning to equip students with contemporary, practical skills. All online tools, including Excel worksheets that correspond to the book’s exercises and Kiplinger videos with money management and investing advice, are easily accessed through PFIN3′s CourseMate website. Time-saving CengageNOW online course management and Aplia™ for Finance automated homework solutions further ensure that students develop today’s most important personal finance skills. Continue reading
Many instructors of microeconomic theory have been waiting for a text that provides balanced and in-depth analysis of the essentials of microeconomics. Masterfully combining the results of years of teaching microeconomics at Harvard University, Andreu Mas-Colell, Michael Whinston, and Jerry Green have filled that conspicuous vacancy with their groundbreaking text, Microeconomic Theory.
The authors set out to create a solid organizational foundation upon which to build the effective teaching tool for microeconomic theory. The result presents unprecedented depth of coverage in all the essential topics, while allowing professors to “tailor-make” their course to suit personal priorities and style. Topics such as noncooperative game theory, information economics, mechanism design, and general equilibrium under uncertainty receive the attention that reflects their stature within the discipline. The authors devote an entire section to game theory alone, making it “free-standing” to allow instructors to return to it throughout the course when convenient. Discussion is clear, accessible, and engaging, enabling the student to gradually acquire confidence as well as proficiency. Extensive exercises within each chapter help students to hone their skills, while the text’s appendix of terms, fully cross-referenced throughout the previous five sections, offers an accessible guide to the subject matter’s terminology. Teachers of microeconomics need no longer rely upon scattered lecture notes to supplement their textbooks. Deftly written by three of the field’s most influential scholars, Microeconomic Theory brings the readability, comprehensiveness, and versatility to the first-year graduate classroom that has long been missing. Continue reading