Category Archives: Entrepreneurship

Communicating at Work: Strategies for Success in Business and the Professions, 11th Edition, Ronald Adler

Communicating at Work Strategies for Success in Business and the Professions, 11th Edition

The 11th edition of Communicating at Work enhances the strategic approach, real-world practicality, and reader-friendly voice that have made this text the market leader for three decades. On every page, students learn how to communicate in ways that enhance their own career success and help their organization operate effectively. Continue reading

The Systems Thinking Playbook: Exercises to Stretch and Build Learning and Systems Thinking Capabilities, 1st Edition, Linda Booth Sweeney Ed.D., Dennis Meadows

The Systems Thinking Playbook Exercises to Stretch and Build Learning and Systems Thinking Capabilities, 1st Edition

This book has become a favorite of K–12 teachers, university faculty, and corporate consultants. It provides short gaming exercises that illustrate the subtleties of systems thinking. The companion DVD shows the authors introducing and running each of the thirty games. Continue reading

The Restaurant: From Concept to Operation, 6th Edition, John R. Walker

The Restaurant From Concept to Operation, 6th Edition

Restaurant owners will continue to turn to The Restaurant because it helps them gain the skills needed to master every challenge and succeed in this highly competitive and rewarding industry. Each chapter has been revised, updated, and enhanced with numerous industry examples, sidebars, charts, tables, photographs, and menus. Greater emphasis is placed on restaurant business plans, restaurant management, and restaurant operations. The themes of sustainability and sustainable restaurant management have been added throughout. New sections have also been included on purchasing meat, cocktails, and the early history of eating out. All of this information will help restaurant owners make the decisions necessary to build a thriving business. Continue reading

Consumer Behavior, 6th Edition, Wayne D. Hoyer

Consumer Behavior, 6th Edition

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Continue reading

Executive Coaching with Backbone and Heart: A Systems Approach to Engaging Leaders with Their Challenges, 2nd Edition, Mary Beth A. O’Neill

Executive Coaching with Backbone and Heart A Systems Approach to Engaging Leaders with Their Challenges, 2nd Edition

Praise for Executive Coaching with Backbone and Heart

“In this book, O’Neill brings form and structure to the art of executive coaching. Novices are provided a path while seasoned practitioners will find affirmation.”
–Daryl R. Conner, CEO and president, ODR-USA, Inc. Continue reading