Category Archives: International Business

International Logistics: The Management of International Trade Operations, 4th Edition, Pierre A. David

International Logistics The Management of International Trade Operations, 4th Edition

A full-color textbook covering all of the concepts of international logistics. This textbook is written from the perspective of the users, those managers who are actively exporting or importing goods or are otherwise involved in international trade operations. All of the relevant issues are thoroughly explained, including documentation, terms of payment, terms of trade (2010 Incoterms© rules), exchange rate exposure hedges, international insurance, Customs clearance, agency and distributorship sales contracts, packaging, transportation, and security issues. Continue reading

Exploring Marketing Research (with Qualtrics Printed Access Card and DVD), 10th Edition, William G. Zikmund

Exploring Marketing Research (with Qualtrics Printed Access Card and DVD), 10th Edition

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research. Continue reading

Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful, 4th Edition, Cherie M. Sohnen-Moe

Business Mastery A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful, 4th Edition

This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career. Continue reading

Economics of Regulation and Antitrust, 4th Edition, W. Kip Viscusi

Economics of Regulation and Antitrust, 4th Edition

This new edition of the leading text on business and government focuses on the insights economic reasoning can provide in analyzing regulatory and antitrust issues. Departing from the traditional emphasis on institutions, Economics of Regulation and Antitrust asks how economic theory and empirical analyses can illuminate the character of market operation and the role for government action and brings new developments in theory and empirical methodology to bear on these questions.The fourth edition has been substantially revised and updated throughout, with new material added and extended discussion of many topics. Part I, on antitrust, has been given a major revision to reflect advances in economic theory and recent antitrust cases, including the case against Microsoft and the Supreme Court’s Kodak decision. Part II, on economic regulation, updates its treatment of the restructuring and deregulation of the telecommunications and electric power industries, and includes an analysis of what went wrong in the California energy market in 2000 and 2001. Part III, on social regulation, now includes increased discussion of risk-risk analysis and extensive changes to its discussion of environmental regulation. The many case studies included provide students not only pertinent insights for today but also the economic tools to analyze the implications of regulations and antitrust policies in the future.The book is suitable for use in a wide range of courses in business, law, and public policy, for undergraduates as well at the graduate level. The structure of the book allows instructors to combine the chapters in various ways according to their needs. Presentation of more advanced material is self-contained. Each chapter concludes with questions and problems. Continue reading

Executive Coaching with Backbone and Heart: A Systems Approach to Engaging Leaders with Their Challenges, 2nd Edition, Mary Beth A. O’Neill

Executive Coaching with Backbone and Heart A Systems Approach to Engaging Leaders with Their Challenges, 2nd Edition

Praise for Executive Coaching with Backbone and Heart

“In this book, O’Neill brings form and structure to the art of executive coaching. Novices are provided a path while seasoned practitioners will find affirmation.”
–Daryl R. Conner, CEO and president, ODR-USA, Inc. Continue reading