Category Archives: Real Estate

MM 4 (with CourseMate Printed Access Card) (New, Engaging Titles from 4ltr Press), 4th Edition, Dawn Iacobucci

MM 4 (with CourseMate Printed Access Card) (New, Engaging Titles from 4ltr Press), 4th Edition

Created through a “student-tested, faculty-approved” review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Continue reading

Consumer Behavior, 6th Edition, Wayne D. Hoyer

Consumer Behavior, 6th Edition

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Continue reading

Marketing 2014, 17th Edition, William M. Pride

Marketing 2014, 17th Edition

Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Continue reading

Advertising: Concept and Copy, 3rd Edition, George Felton

Advertising Concept and Copy, 3rd Edition

The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.

A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it.  Continue reading

Workbook for Milady’s Standard Nail Technology, 6th Edition, Milady

Workbook for Milady's Standard Nail Technology, 6th Edition

Milady’s Standard Nail Technology, 6e Workbook has been redesigned with detailed interactive exercises to challenge and stimulate students. The workbook contains thought provoking and intriguing questions, in addition to pages filled with challenging puzzles, fun facts, interesting salon scenarios, and hands-on practice exercises that will help students master the techniques a nail technician will use everyday in the salon. Continue reading