Tag Archives: International Business

International Business: The New Realities, 3rd Edition, S. Tamer Cavusgil

International Business The New Realities, 3rd Edition

An innovative text that captures the spirit of International Business.

Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete system that seamlessly integrates cases, exercises, and videos.  Continue reading

Intercultural Communication in the Global Workplace, 5th Edition, Iris Varner

Intercultural Communication in the Global Workplace, 5th Edition

Intercultural Communication in the Global Workplace, 5e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of cultural diversity both at home and abroad. Continue reading

Global Marketing, 7th Edition, Warren J. Keegan

Global Marketing, 7th Edition

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

The seventh edition examines the effect of the global financial crisis on global marketing strategy.

One of the best marketing books ever. Information are super interesting and stright forward. i WOULD RECOMMENT IT TO ANY STUDENT OR PROFESSOR who is a international business major, or emphasis. Continue reading

International Business: The Challenges of Globalization, 7th Edition, John J. Wild

International Business The Challenges of Globalization, 7th Edition

Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.

A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all. Continue reading

International Business, 9th Edition, Charles W. L. Hill

International Business, 9th Edition

Market-defining since it was first introduced, International Business 9e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Many issues in international business are complex, so, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: International Business is known for its strong emphasis on strategy and for maintaining a tightly integrated flow between chapters. Hill’s book is practical in nature and focuses on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students. Continue reading