Designing and Managing the Supply Chain, 3/e provides state-of-the-art models, concepts, and solution methods that are important for the design, control, operation, and management of supply chain systems. In particular, the authors attempt to convey the intuition behind many key supply chain concepts and to provide simple techniques that can be used to analyze various aspects of the supply chain. Topical coverage reflects the authors’ desire to introduce students to those aspects of supply chain management that are critical to the success of a business. Although many essential supply chain management issues are interrelated, the authors strive to make each chapter as self-contained as possible, so that the reader can refer directly to chapters covering topics of interest. Each chapter utilizes numerous case studies and examples, and mathematical and technical sections can be skipped without loss of continuity. The 3rd edition represents a substantial revision. While the structure and philosophy were kept intact, the authors placed an increasing importance on finding or developing effective frameworks that illustrate many important supply chain issues. At the same time, motivated by new developments in industry, they added material on a variety of topics new to the book while increasing the coverage of others. Continue reading
Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world. Continue reading
Develop a solid understanding of purchasing, operations, logistics, and integration with the strong supply chain management focus found in Wisner/Tan/Leong’s PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 3E. This unique edition presents extensive content not covered in other books. An expansive approach guides readers through the management stages of each supply chain activity while addressing real-world concerns related to the global supply chain. Readers follow the natural flow through the supply chain with one of the most balanced supply chain management approaches available. Well-organized chapters and numerous new cases demonstrate practical applications of supply chain management in today’s workplace, while intriguing profiles build on topics and ensure that readers cover today’s most important contemporary supply issues in depth. Continue reading
The third edition of Operations and Supply Chain Management: The Core focuses on the important “core” concepts in the dynamic field of operations. Just as lava flows from the core of the earth, operations and supply chain management is the core of business. Material must flow through supply chain processes to create cash output and input. This new edition has an increased focus on supply chain analytics involving the analysis of data to better solve business problems. Continue reading
Illustrating the key drivers in effective supply chain management.
Supply Chain Management illustrates the key drivers of good supply chain management in order to help readers understand what creates a competitive advantage.
The fifth edition continues to increase the focus on global supply chain.
This book is extremely thorough on the topics. It does a great job explaining current events and it also shows real companies and how they are creating their supply chains.
It is a great book for Supply chain practitioners. It has sufficient mathematical support to make it believable and realistic.
I only gave this kindle version of the book four stars because I was only able to use it on my iPad, or computer. Additionally, the Kindle version I purchased is not compatible with the Windows 8 Kindle App. I had to download the Windows 7 version to my Windows 8 computer to access the book. This book does not work on the standard Kindle 3G with keyboard.
Product Details :
- Hardcover: 528 pages
- Publisher: Prentice Hall; 5 edition (February 5, 2012)
- Language: English
- ISBN-10: 0132743957
- ISBN-13: 978-0132743952
- Product Dimensions: 0.9 x 8 x 10 inches